Now how did that happen? AESSEAL® and RUFC promote hospice

Now how did that happen? AESSEAL® and RUFC promote hospice

AESSEAL is proud to be a “Diamond Partner” supporting Rotherham United FC’s decision to put Rotherham Hospice on its championship shirts for the 2023/2024 season.

A total of six partners have provided sponsorship to back the Club’s socially responsible decision to promote a charity while also securing the advertising income that it needs to operate in the championship.

AESSEAL is the stadium naming partner for the club’s AESSEAL New York Stadium so was one of the first approached about a new sponsorship concept for RUFC’s championship shirts.

The idea is that Rotherham Hospice gets visibility and other help in promoting itself, and the club has a name on its shirt that players can be proud to wear in the new season. AESSEAL Managing Director, Chris Rea says: “This is providing an example to businesses and football clubs all over the country – hopefully starting a trend? Clubs desperately need advertising funding, but this shows they don’t need to lend their names to the highest bidder.”

Chris Rea praised Rotherham United Chairman Tony Stewart and the club’s Commercial Director Steve Coakley for putting forward the idea and also gave a thumbs up to the other Diamond Partners: Equisolve, Hughie Construction, IPM Group, Mears, and Steelphalt, for helping make it a reality.

Rotherham Hospice Deputy Clinical Director Jayne Lowe says that by having the hospice “front and centre on the RUFC shirts” they can let people know they exist and are there to help.

“Our community nurses help people stay in their own homes wherever possible, and our In-Patient nurses help with symptom management and giving families a peaceful, calm place to spend time together. All of this we provide free of charge, but only with help from of our amazing supporters like Rotherham United,” she added.