This workshop is not about Coca Cola or Nutella with your name on but that plays a part. It’s no longer enough to continue with traditional routes to gain new customers. The customer journey has changed with advances in digital technology and consumer expectations are growing. Standing out from your competition is tough, especially online. But it’s possible with personalisation. To help win over customers and keep them buying, we’ll show you how to ‘personalise’ the customer journey and purchasing experience.

In this talk you’ll learn more about:

• Understanding the customer journey as it stands today
• How you can personalise the different stages of the customer journey
• Real examples of brands that are personalising to great success

This is also a chance to ask your burning digital marketing questions, share your experiences, meet
other like-minded businesses, and make the most of remote working as the talk will be online.