Email marketing should play an important role in your wider business strategy and is an invaluable channel which can be used to capture a prospect’s interest, keep them engaged, and nurture them on their customer journey. This webinar will show you tactics which will help you to begin building your database and implementing an email marketing strategy that gives results.

This webinar will cover:

• Key features of an email marketing strategy
• Tactics to encourage customers/prospects to sign up to your emails
• Setting specific goals and KPIs that you can track and measure
• Mapping the journey for your customers through email that leads them to enquire or purchase
• Introduction to key metrics for email
• Improving open and click through rates with A/B testing

Register here: https://eu.eventscloud.com/ehome/index.php?eventid=200213306&?&reference=yhtwt