Harnessing and developing creative ideas to drive product innovation
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Harnessing and developing creative ideas to drive product innovation
17th November 2021 at 4:00 pm - 6:30 pm
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This event will focus on:
- how to create ideas for new or improved products
- how to test and validate ideas using quick and cost-effective modelling and prototyping approaches, including 3D printing
Turning good ideas into successful products is the lifeblood of manufacturing companies, but this can be tricky to achieve. How can we increase the number and quality of our ideas? And when we do, how can we ensure that the right ideas are being taken forward? Once we’ve chosen an idea, how might we reduce the development risk and accelerate the time to market?
Design Futures has been designing and developing innovative products for over 20 years. Over this period, they have worked with companies of all sizes from start-ups to major multinationals, including adidas, Airbus and Arla. Their design work spans a diverse range of markets that include consumer, industrial, medical, FMCG and automotive. Using design case studies, the team from Design Futures will give an overview of some of the methods and tools that they use to support product innovation. Staff from the Research and Innovation Services at Sheffield Hallam University will also be speaking about the potential funding routes for businesses, including the Sheffield Innovation Programme (SIP) and Knowledge Transfer Partnerships (KTPs) which are available through the University.
In this session, you’ll hear about:
- possible sources for new ideas and how to initiate ideas generation processes (or how to refresh your existing processes)
- efficiently filtering ideas so that only the most promising ideas are pursued
- identifying effective modelling and prototyping strategies and how to choose the most appropriate methods
- reducing risk throughout the development process
- potential funding sources, including SIP and KTP, that support innovative idea development and allow collaboration with a range of University experts
Refreshments & canapes provided.
