Member price – £175 + VAT
Non-member price – £195 + VAT

Duration: 9:30am – 3:30pm

YOU are the best person to promote your business Learn how to ‘Do It Yourself’- generate positive PR coverage and NAIL IT with our DIY PR Toolkit.

PR is an essential activity for very successful business. It’s not rocket science and you don’t need to spend a fortune to do it well. Nobody knows your business like you do. Using a few simple tools you can tell your story and generate great PR content. Our DIY PR Toolkit will help you to focus on your brand values and start planning a PR strategy for your business. You will identify a range of potential story opportunities and discover the best way to gain free media coverage.

Join us at our DIY PR Toolkit workshop, where we will:

• explain what PR really is and why you should do it
• look at the role of the media and what they want/don’t want
• define what is “news”
• help to establish your brand values and identify potential story opportunities
• examine what a press release is and what it can do for your business
• learn how to increase the chances of your press release being published
• highlight a bunch of rookie mistakes and pitfalls to avoid
• learn what to do next…….

This interactive, hands-on workshop features a practical exercise to help you write your own press release. We will continue to support you with your first press release submission within three months of the event. By the end of the day you’ll have a DIY PR Toolkit that will really help you to nail it!