Analytics doesn’t sound like the most exciting topic in the world but it does make the biggest difference to your profits if that tickles your interest. Effective use of online data has forged some of the largest and fastest-growing companies in a short space of time. But data alone can be useless.

What makes data become information and how can that then create value as business intelligence?

In this talk you’ll learn more about:

• How you can turn your data into useful information
• Making sense of Google Analytics to understand your website data
• The future of data analytics in a privacy-orientated world
• Collecting data from existing and potential customers

This is also a chance to ask your burning digital marketing questions, share your experiences, meet other like-minded businesses, and make the most of remote working as the talk will be online.